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The World’s Worst Sales Person

Stay away from this person at all costs! During the course of writing this column I have always focused on great sales people. What their characteristics are; what it takes to find great sales people; how to incentivize them, how to keep them motivated and how to make sure they are kept happy, inspired and passionate about what they do. […]


A Small Rant: Get Over Yourself And Hire Some Salespeople

Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many times. But I can’t help […]


Six Game Changing Trends For The New Year

As we start preparing our companies for a new year; 2019 is just around the corner, and smart companies are already deep into their strategic planning for the new year. It is important that we look at all trends that 2019 will bring and develop our strategies around these trends. If you’re not already planning for the new year, then […]


10 Great Marketing Tips

In order to successfully market your company, you have to make sure that your company is marketable. You have to have something to market and that is the entire customer experience not just the product. Yes, you can have a great product but if you don’t treat your customers right when they are buying that product they will go somewhere […]


Respect Your Board Builder

In Opinion

Do you know how to buy PCBs? Do you know how a PCB is built? Do you know the difference between a great PCB supplier and a mediocre or lousy one? Are you one of those companies that hate buying PCB’s, hate even dealing with PCB shops, equating them to dealing with your local DMV, or worse yet, the IRS. […]



Hey Kids, Listen up! (Some Advice For Millennials)

In Opinion

Don’t you love getting advice from grey beards like me? I bet you can’t wait to hear our war stories abut the good old days, right? I’m sure you just sit there and listen politely until our backs are turned and then your eyes just about roll out of your head. I know, I know, I’ve been there too. I […]



The Devil Is In The Details

So often we only talk about the obvious tools and tactics we need to be a successful sales person, so much so, that we overlook some of the smaller details that could help us be successful, those that could give us an edge over our competition. They say that the devil is in the details and in sales like in […]


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