Poor Judgment on your job seeking strategy? When a 20 something tried to connect with a more experienced person on Linkedin, here is the answer he/she sent him: We have never met. We have never worked together. You are quite young and apparently green on how business connections work with senior professionals. Apparently you have heard that I produce a […]

http://www.iconnect007.com/video/daveryder.htm I talk to Impedance Guru Mark Thompson about the importance of getting impedance right when it comes to PCBs

What about the Golden Rule? No I don’t mean the one that say’s “those who have the gold make the rules,” frankly although that is true, it is also overdone to the point where often those with the gold treat the others like crap. It’s the other golden rule I want to talk about, the real one, the original, the […]

When you care enough to give the very best Walk with the customer. Care about him. Make sure that you know what she needs and give it to her. Make sure that he knows that you care about what will make his life easier and provide it. Look the hard sell is dead, if it ever was alive in the […]

How to Compete with the Chinese…Don’t Just do what they can’t do instead While talking to a friend of mine the other day our talk turned to how American board shops can compete against the Chinese and other Asian board fabricators. After an extended exchange he turned to me and said. “It’s very simple Dan, the best way to compete […]

Too many people selecting a brand is only that; it’s coming up with a clever logo and slogan and calling it a day.  But that’s not what a brand is at all, that’s just well a symbol and a saying. A true brand defines exactly what your company is. What it stands for, what it represents. It is something that […]

It’s time to partner Look they tell me there are only about two hundred and fifty or so board shops left in North America, this is really down from an estimated high of fifteen hundred depending on who you talk to. The industry on this continent has been devastated in the past twenty years to the point of annihilation if […]

Have you sought out and overreacted to a customer problem today? It’s a huge opportunity? Tom Peters   What a great quote for one of the best! Peters hits the nail right on then head. There is no greater way of making your bones with a customer than over reacting to a problem your company created or better yet your […]

Welcome to Common Sense Selling – a blog and archive of Dan B. Beaulieu’s writings on the topics of sales, marketing and other topics of interest.  Dan is a well-read author and subject matter expert, has published books, and has a wealth of knowledge and experience we hope you find useful. Living in the northeast, Dan is the Maine Man […]