Category: Marketing & Branding
How Well Do Your Customers Really Know You?
<p “> A friend of mine was disappointed recently when he went to a trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my friend’s company did […]
Marketing Is Not For Sissies. Are You Ready To Commit?
Are you serious about your marketing? Are you ready to be all in? Are you prepared to go the distance? These are all questions you should ask yourself before you engage in a marketing program. You should realize that marketing is not an overnight endeavor, but rather a commitment to time, energy, passion and yes, capital investment. Marketing is much […]
The Brand! It’s All About The Brand!
Remember the Pepsi Challenge way back in the dark ages of the 80’s? That was when Pepsi performed blind taste tests with real people having them take drinks from two identical cups of soda, one filled with Pepsi and the other Coke? And remember that Pepsi won, as most people said that Pepsi was better tasting than Coke? (experts said […]
Don’t Be Afraid To Brag
Please stop being afraid that people are going to steal your stuff! It’s too confining. Stop taking yourself so seriously. No one is going to go out of their way to steal your stuff. First of all, we are in the most NIH industry in the world. NIH, for those of you who don’t know stands for Not Invented Here. […]
Turning Your Commodity Into A Premium Product
I want to talk about an amazing product. This is the story of how smart people, with maybe the help of gullible people, turned something we all have in our own homes for almost free and in unlimited amounts, and turned it into one of the most sought after products in the world. And they are selling it right now […]
Antagonizing Your Customers Wins?
What is this? This new trend to gain a following by antagonizing your customers. I guess I am too square, or old, or numb to understand any of this, but there is a trend that I have been reading about for a couple of years not that is exemplified by this quote, “If you’re not eliciting a negative response from […]
Why Market To Our Own Customers?
One of the things that always seems to come up when we are working with a company, especially when we are sending out their newsletters is this, “We want new customers, so why are we sending the newsletter out to our current customers? We have their business already.” This is one of the most serious misconceptions you can have. In […]
Are You Doing Enough Marketing?
Most of the time I am addressing those companies who are doing little, or no marketing, spending zero dollars on telling their company’s story, and getting their name out there. But, what about those of you who are doing some marketing? Sorry, you don’t get a pass either. You need to ask yourself if you are doing enough marketing. Especially […]
Marketing Money To Spare?
One of the more interesting side effects of this Pandemic is that companies are not spending the money they had originally budgeted for sales and marketing. We are not travelling, which means we are not buying plane tickets, renting cars, or staying in hotels. Heck, we are for the most part, not even visiting customers in our own neighborhoods which […]
Is Your Company Customer-centric?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet our customers’ expectations that we […]
