Skip to main content

Selling Technology

In Sales

Sales people selling high tech Selling high technology is not always an easy thing for sales people. First, there is a credibility issue, when people see the word “sales” on your business card you can lose credibility. Listen, you could have been a director of engineering in your previous position before moving into sales; you could have been a full-blown […]



Book Recommendation – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

A book recommendation from Dan Beaulieu: EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving By Noah Fleming Copyright 2015Amacom Price $26.00 Pages: 272 with Index Customer retention for the 21st century Maybe I like this book because I agree so wholeheartedly with the author. In fact one of the selling points of my consulting company is that […]


Tales From The PCB Front: A True Story

The young sales person had been waiting patiently for the buyer to come out for almost an hour. He was a bit nervous and also excited because he was finally here. It had taken him literally months to get here. He had worked very hard with prospecting and research and cold calling and leaving messages but he had persevered and […]



Stop Limiting Yourself

Figure out what your customers want and give it to them. To succeed in business today especially a custom business where you’re making products based on not your designs but the customers’ designs you have to be flexible. You have to listen to what your customers want today and what they are going to need tomorrow and customize your offerings […]



To Get Sales You Have To Have Salespeople

Man, how many times I am going to have to say this? For those of you loyal readers who have been checking out this column for years I apologize in advance and won’t blame you if you want to sit this one out because you’ve read it all before right here and yes too many times. But I can’t help […]


Re-Evaluating Your Rep Team

Do you feel you are getting everything out of your rep team that you should be? Do you have a full network of sales reps, reps all over the country yet you are just not getting much out of them? How about these problems? Try these on for size: You keep hiring new reps but you never get anything out […]


Yes, You Have To Visit Customers

It’s Only Common Sense by Dan Beaulieu 6/27/16 Managers have to visit customers Yes, sales managers have to visit customers. In fact General Managers and Presidents and Quality Managers and yes even owners need to visit customers whenever they get the opportunity. Why are we happy to just sit back and have our sales people do customer translations for us? […]


Sign Up for Our Newsletter

What our clients are saying

Here's what those who've worked with us have to say about our services.

We can help you to grow your

Business