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When A Customer Says Your Price Is Too High

Why does it seem that most of our customers pride themselves on their ability to find the cheapest products in the world to put into their products, which they also claim are the best in the world? How exactly does that work? Does a great chef search the world for the cheapest ingredients he can find to make his greatest […]


How To Interview Potential Sales Reps

The problem with finding and hiring the right sales person is that, well they are sales people, they know how to sell, they know how to talk a good game, in fact so good a game that it’s hard to figure out if they are in fact really good or just great talkers! So you have to dig a little […]



An Emergency Plan For Increasing PCB Sales Right Away

In Sales

So the year has started badly. You thought all that start of year pent up demand would have you rocking. But sales are thin and the funnel is pretty darn dry. You’re beating on your outside sales team and they are doing everything they can with their customer base. Or worse yet you don’t even have an outside sales team…don’t […]


How To Make A Million Dollars In Sales

In Sales

I want you to think about this long and hard. What are you making right now? Eighty grand? Ninety grand? One hundred and fifty grand? It’s a pretty good living. You go out and do battle in the sales wars every day, trying to make it all work so you can make a little more this year to stay ahead […]


Tales From The PCB Sales Crypt

Did you ever live through something that was so insane, and so stupid that you couldn’t believe it was happening right before your very eyes? I have, and many times. But I’m no different from anyone who has sold PCBs, or anyone who’s spent years in our industry, for that matter. Then, late at night when PCB sales teams get […]


Make Your Principals Love You

In Sales

Seven ways to have your principals bragging about you If you’re a rep the best way to be successful is to have your principals love you. Sad as it may seem I almost never hear principals bragging about having a great rep. In fact, instead, I hear horror story after horror story about how reps aren’t doing anything, they are […]





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