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Book review – The Art of Social Media: Finding and Engaging Customers on Twitter, Facebook, Linkedin and Other Social Networks

In General

The Art of Social Media: Finding and Engaging Customers on Twitter, Facebook, Linkedin and Other Social Networks By: Shannon Belew Copyright 2014Amacom Price $19.95 Pages: 267 with Notes and Index The official social media playbook This is the one book you’re going to need to make your way through the new world order of social media. IN this book author […]


It’s Only Common Sense: Clothes Still Make the Man

In General

Remember when men wore suits to go to work? Not only salespeople, but also owners, managers, and even supervisors, who at least wore shirts and ties. At the risk of getting bombarded with hate mail, I have to say that I miss those days. I miss the professionalism that dressing in a suit and tie evoked. Guys looked like they […]



Talking PCB: An Interview With Dan Beaulieu And Steve Williams

In General

(Author’s note: this interview was conducted by Barry Matties of iConnect007.com. Thanks to my good friends at iConnect007 for permission to publish it here) Two well-known consultants in the PCB industry, Dan Beaulieu and Steve Williams, have joined forces to try to help close the divide between CMs and board shops. I recently sat down with them at IPC APEX […]


Finding And Hiring The Right Sales Person

In General

The problem with finding and hiring the right sales person is that, well they are sales people, they know how to sell, they know how to talk a good game, so good a game that it’s hard to figure out if they are in fact really good or just great talkers. So you have to dig a little harder when […]



A Book Recommendation From Dan Beaulieu: Be Your Customer’s Hero

In General

Book Recommendation From Dan Beaulieu Be Your Customer’s Hero: Real World Tips & Techniques for the Service Front Lines By Adam Toporek Copyright 2015Amacom Price $17.95 Pages: 244 and Index A much needed new book on customer service Even though there are plenty of books on customer service these days I find this one to be particularly ground breaking and that […]


Reflections on my 500th column

In General

This is it Column 500! Representing 10 years and nearly half a million words opinions, comments, complaints and aggravations I have reached this milestone which to be honest I am not sure all of you are going to think is good thing. In fact some of you probably think it’s been a less than rewarding experience to have to put […]



Bring On The Kids!

In General

This new generation is not only interested but actually eager to join our ranks! Yes the time is right. The kids finally are interested in being part of this old industry of ours. For the first time in years I am seeing some interest and curiosity from people under thirty about our industry. Now I have to admit that these […]


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