Blog
Demanding Customers Driving You Crazy? Good Problem To Have
There is nothing dumber you can do than getting mad at a customer. What is the point? These days when it is harder than ever to get a new customer and even harder to keep that customer amidst the barrage of competition coming for all sides there is nothing more counter-productive than getting mad at one of your customers. Look, […]
The Cost Of Keeping A Customer
Experts estimate that we spend hundreds, if not thousands, of dollars acquiring new customers. When you think of all the money we spend on marketing, advertising, trade shows, websites, sales people, and their travel and other expenses you know these experts are right. I’ve read that one single sales visit will cost over five hundred dollars! I have also calculated […]
The “We’re Behind Quota Already!” Emergency Crash PCB Sales Plan
So the year has started badly. You thought all that start of year pent up demand would have you rocking. But sales are thin and the funnel is pretty darn dry. You’re beating on your outside sales team and they are doing everything they can with their customer base. Or worse yet you don’t even have an outside sales team…don’t […]
The “We’re Behind Quota Already!” Emergency Crash PCB Sales Plan
So the year has started badly. You thought all that start of year pent up demand would have you rocking. But sales are thin and the funnel is pretty darn dry. You’re beating on your outside sales team and they are doing everything they can with their customer base. Or worse yet you don’t even have an outside sales team…don’t […]
Taming The Extraordinary Sales Person
We spend a great deal of time talking about how to handle poor performing sales people, those who are not making their numbers. Those who just can’t seem to get out there and visit customers, those who just cannot seem to be able to get an appointment or close a sale. There are been hundreds of books and columns written […]
No Trust? No Customers!
Building trust with your customers will make them customers for life. No matter what else you do for your customers, you have to build trust. If you can get your customers to trust you they will stay with you for life…yes, even if you change companies. Over the years and in many columns, we have talked about what it takes […]
Leaders Never Lie!
Must have Leadership Qualifications Are you the kind of leader who can inspire his troops to follow him through hell? Or the kind of leader that couldn’t get his people to follow him across the street to a free buffet? I have had both in my life and believe me the former is always better then the latter. Unfortunately, I […]
Is You Company Customer Focused?
When was the last time you sat around with your team talking about how you could produce better products and services for your customers? I mean doing things better, making the customers experience extraordinary and putting the “wow” factor in your products. I would guess never. We are all so busy just trying to meet our customers’ expectations that we […]
Listen Up Or Lose Out
Listen up or lose out, is not only the title of this column, its not only the title of a great new book I just came across, but it’s also the best advice that you can give anyone no matter what their field of business is. And, of course it is especially cogent advice for those of in sales. Looking […]
Who Is The Customer…Really?
Great question that. If you buy into the golden rule, not that “who has the gold wins” rule, but the real one, “do unto others as you have them do unto you”, then just about everyone you deal with is your customer, and yes you should treat everyone as a customer, because that is the way you want to be […]
