Blog
PCB Designers Should Know How a PCB Is Built
Yes, I know I have said this before, but I hate the idea that some people consider the printed circuit board a commodity. That this electronic component is nothing more than a “green plastic card” a platform for the almighty components. Many, not all, designers, pride themselves on their strategic ignorance of the printed circuit board. Some design trainers have […]
On Being A Leader
Do you ever sit back and wonder what kind of leader you are? Are the people who work for you inspired by you or are they there with you because you are the only game in town? Would they stay with you if another very similar company opened up across the street? Think about that, would they? How about if […]
More Dumb Stuff You Should Never Say!
There is never a shortage of dumb things people say. In fact, no matter what is going on in our business, good or bad, up or down, scary or comforting, there is always somebody somewhere who will say something dumb about something. And I’m not even talking about the current political atmosphere where a collection of dumb things those people […]
Book Recommendation: Combo Prospecting: The Powerful One-Two Punch the Fills Your Pipeline and Wins Sales
Book Recommendation From: Dan Beaulieu 6/9/18 Combo Prospecting: The Powerful One-Two Punch the Fills Your Pipeline and Wins Sales By Tony J. Hughes Copyright 2018 Amacon Price $ 18.95 Pages: 244 with index A New and Effective Approach in the 21st Century How do you get to the people who matter? How do you get to the C-Level decision makers […]
How Well Do Your Customers Really Know You?
As always, it’s all about the customers and more importantly, it really gets down to what your customers think about you. I want you to really think about this for a minute or two. What do your customers think about your company? What do they think about how you do business? Would they recommend you to someone else who might […]
You Gotta Keep Trying
Even after 11 tries! I read a book the other day that said that you have to make at least eleven contacts with a company before they become a customer. Eleven contacts? Wow no wonder so many people don’t make it in sales? Eleven is about eight more than most people I know, try before they get discouraged and move […]
If We Don’t Work Together, We May Not Work At All
We have a problem in this PCB industry of ours. We are so focused on beating the other guy, that we don’t spend much time working on how we can make our own companies better. In fact, we are always so focused on disrespecting our competitors that we would rather see them fail than succeed. I have noticed that there […]
You Have To Love Your Product
You’d better love what you sell. That’s what successful salespeople do. First, a true story about company loyalty…on steroids! My father was a very hard-working Coca Cola salesman. No matter the weather, rain, or shine, snow, sleet, hail, whatever, he was out there every day driving on the back roads of Maine, delivering his heavy cases of soda. And, he […]
Book Recommendation: Becoming Facebook: The 10 Challenges that Defined the Company that’s Disrupting the World
Book Recommendation From: Dan Beaulieu 6/9/18 Becoming Facebook: The 10 Challenges that Defined the Company that’s Disrupting the World By Mike Hoefflinger Copyright 2018 Amacon Price $ 24.95 Pages: 244 with index Great insight into one of the world’s most influential companies Everything you wanted to know about Facebook and we’re afraid to ask…well almost afraid to ask! Okay we’ll […]
On Selling Value
Let’s stop and think for a minute. What can you offer that goes way beyond the product itself? What can you offer that will get your customer thinking beyond price issues? What do you have to offer that will make your customer tremble with terror when his CPA suggests dumping you because your prices are 20% higher than anyone else’s? […]
