A book review from Dan Beaulieu Fail Fast or Win Big: The Start-up Plan for Starting Now Author: Bernhard Schroeder Stop aiming and start firing! Every so often you find a book that ends up being more of a stimulant for ideas than just a book. This is one of those books. I want to call it the “Nike—just do […]

One of the things I do in my business is work with sales managers helping them to manage, measure and motivate their sales people. This is not an easy thing to do when you consider that sales people are actually a very different breed from other people in a company. They are often, driven, motivated, and ambitious at some times […]

Here are some of the dumber things I have heard from people about marketing and sales: I think I’ll place one ad in a trade magazine do you think that will be worth the money? I sent out a hundred sales letters and only received ten responses and five orders. We decided to make this offering to one thousand customers […]

As always, it’s all about the customers and more importantly, it really gets down to what your customers think about you. I want you to really think about this for a minute or two. What do your customers think about your company? What do they think about how you do business? Would they recommend you to someone else who might […]

Coast to Coast is an independent American circuit board manufacturing company. Yes, the key word here is “independent.” After many mergers and acquisitions that have diminished the mil/aero PCB vendor base, there are only a handful of independent companies for our country’s defense and aerospace contractors to choose from. Concerned about the demise of mil/aero fabricators, I set out to […]

A book recommendation from Dan Beaulieu: The Scorecard Solution: Measure what matters and drive sustainable growth By Dan E King Copyright December 2015 Amacom Price $29.95 277 pages with index It’s about time for a book on this subject Many years ago I learned the adage that goes “it you can measure it you can improve it” and I have […]

A book recommendation from Dan Beaulieu 75 Ways for Managers to Hire, Develop and Keep Great Employees. By: Paul Falcone Copyright 2016Amacom Price $21.95 Pages: 314 with Index It’s all about the team…making a great team! And this valuable new book shows you how to select the right people and manage and motivate them to success. The interesting thing about […]

A book recommendation from Dan Beaulieu Get Scrappy: Smarter Digital Marketing for Businesses Big and Small By Nick Westergaard Copyright 2016 Amacom Books Price: $21.95: 226 pages with index Traditional marketing meets digital marketing The key to digital marketing is of course engaging the customer; it is providing content so valuable that you will position yourself and your company as […]

Get closer to your customers than you ever have before. If you are not looking out for your customers you are not doing your job. Elevating the conversation So we all think we are doing a pretty good getting to know our customers right? We think because we know what market they are in and what they build and have […]

A book recommendation from Dan Beaulieu Beating the Workplace Bully: A Tactical Guide to taking Charge By Lynne Curry Copyright 2016Amacom Price $16.95 Pages: 250 with Index Great book, terrible stories Wow where did these people come from. I have to say these are some of the worse workplace stories I have ever read or even heard about. There’s the […]