An interesting question: When do you decide it’s not worth calling that prospect for the umpteenth time?  Well it depends on the prospect. If you know for sure that you have exactly what a specific prospect needs, then you will never stop calling on them. This isn’t to say that you call them twice a week for the next eighteen […]

We spend much more time and money and effort on attaining new customers than on retaining the ones we have already. It’s true that companies in all industries including ours are structured around customer acquisition rather than retention. In his new book, Never Lose a Customer Again: Turn any sale into a lifetime of loyalty in less than 110 days, […]

More people than ever are calling me for advice on how to spend their days. Frankly pre-Covid I would have been put off by this question. Really, a salesperson asking how she should spend her days? I would have thought she could have figured that out by now. But now, well, these are not normal days and yes, I understand […]

As a great advocate of forecasting and the importance that a good forecast is to a company’s planning, I honestly don’t understand how someone can run any business without a forecast consisting of their current customers and how much business they will bring to their company in the next month, quarter, and year. Then, and this is my favorite part […]

This is certainly an interesting time we are going through. I have been on innumerable meetings with salespeople literally from all over the world and I have heard things from some of them that not only boggles the mind but also pushes the very essence of common sense over the edge. I think that every salesperson I have talked to […]

To paraphrase Mark Twain “the reports of the death of the cold call have been greatly exaggerated.”  I know that every salesperson in the country wishes that the cold call was in fact truly dead. But sorry guys, it’s not. To be a salesperson you have to call people and talk to them about buying your stuff. There is just […]

Well maybe not today or tomorrow but we are all going to be out there again, hopefully sooner than later. So, let’s talk about what we need to do to prepare ourselves for our long overdue re-entry into the world of face to face sales. I know that it will not be business as usual, those of you who are […]

As the world opens up, so are many opportunities. Word I am hearing from the salespeople I have been meeting with the past few weeks, is that customers are on the prowl! That’s right, customers are on the lookout for new sourcing opportunities.  Companies are looking for alternative sources for their products, especially PCB and PCBA products and services. The […]

As the pandemic continues, and so many of us are stuck in our houses, it gets more and more  challenging to stay in touch with our customers. Meanwhile our PCB and PCBA companies and their support companies are deemed essential and are being kept open. Actually, the companies that make up our interconnect industry are needed now more than ever. […]