Category: Leadership
10 Things Great Electronic Manufacturing Services (EMS) Companies Do
The most important space in electronics these days is contract manufacturing. As more of our OEM’s become innovation, and marketing companies, they look to the contract manufacturers to build their products. Just about every company from Apple, to Intel, has yielded the manufacturing of their products to contract manufacturers. And, it is often the company with the best price who […]
A Frustrated PCB Customer Speaks Out
I recently got an e-mail from a good friend of mine. He has been in the industry even longer than I have, and that’s a really long time. He works for one of the most high-end defense and aerospace companies in the world. His company has also used their technology base to branch out and get involved in other high-tech […]
Building Leaders
The hottest topic on the PCB circuit these days is the lack of young people in our industry. As the rest of us get older, it is finally occurring to us that there is no one following in our footsteps, there is no one there to fill our shoes, when we decide enough is enough. Thinking about this the other […]
Three Easy And Inexpensive Ways To Market Your Company
Okay, I give up, you don’t have the funds to properly market your company. You don’t have the less than one percent of your revenue that it would take to get your name out there like it should be. Or maybe you don’t want to. Remember the motto of PCB shop owners, “when your sales are low fire your sales […]
That Annual Sales Meeting
Last week, we talked about preparing for 2018 by developing account plans and forecasts. We mentioned that this would be presented, viewed, and discussed by the entire management team at the annual sales meeting that would be held in January of 2018. This week, we’ll discuss that annual sales meeting. This is truly, the most important meeting your company will […]
The Path To Success Leads Through Customer Service
All customer service starts at the top. It’s a cultural thing. To have great customer service you have to have respect for your customers, everyone in the company has to respect the customer not just the customer service people. Look, it’s pretty easy to pass everything along to the customer service people (by the way when I say customer service […]
Going The Extra Mile
…and avoiding getting the door shut in your face We know it’s tough getting appointments. It’s even tougher getting people to answer the phone; and then once you do get that appointment or that phone call you run up against a stone wall made up completely of attitudes of people who do not want to be sold. People are not […]
Dare To Be BOLD!
Boldness is behavior born out of belief Groeschel When things get tough, the bold ones will always take action. They will forego the feelings of dread, the anxiety about what could go wrong if they took that action or any action for that matter. They will not be afraid of the possible dire consequences if they do something different from what […]
Team! It’s All About The Team!
Getting your direct sales people to act as a team For the most part sales people are lone wolves. One of the reasons they choose to be sales people is the independence, they like to run their own race. I have found that the best sales people are truly the loners. Think of Ricky Roma in Glengarry Glenn Ross. While […]
That Won’t Work Here (And Other Excuses)
I don’t know about you but this drives me absolutely nuts. You’re in a meeting, you come up with a good idea but before you finish getting your idea out there, this guy across from you. You know the one, he graduated from the Dilbert School of discouraging new ideas jumps in with that smart smirk on his face and […]
