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To Be Great You have To Be Unreasonable!

To be great you have to be unreasonable. You have to be the one who expects more from yourself and the people around you than you are all comfortable giving. You have to get off your butt, get out of that comfort zone and make things happen that no one thought possible. Look, reasonable people are nice, they are easy […]



How To Get The Most From Your PCB Vendors

We have talked a lot in this column about how board shops should treat their customers. How they should try to get to know their customers and their needs. So now let’s switch things around and talk about how customers should treat board shops, how they should work with board shops to get the best products and the best performances […]



Feds Cracking Down On Iran Embargo Violators

Author’s note: while this is a column I wrote almost two years ago, this problem hasn’t gone away.  Feds Cracking Down On Iran Embargo Violators PCB exporter involved A good friend of mine knowing that I am such a strong advocate of ITAR sent me an article that appeared in the September 23 issue of the online version of Stars […]


Catching up with Winonics’ Mark Eazell

I have always thought of Winonics as one of the hidden gems of the North American PCB industry. Their well-equipped and well-laid-out facility in Brea, California is one of the more impressive looking PCB facilities in North America today. Winonics is one of three PCB companies owned by JR Controls, the other two being Cosmotronic and Bench2Bench. I had the […]



Catching up with…Tom Kastner

When is the right time to sell your board house? Who is going to buy it? What is a buyer looking for in a PCB fabrication business? These are questions I hear all the time particularly in the past few months as many owners are reaching an age when they are thinking about retirement. So I thought it was time […]


Book Recommendation – Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

A book recommendation from Dan Beaulieu: Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary By Steve Curtin Copyright 2013Amacom Price $17.95 Pages: 196 with Index A Great read for Customer Care Okay so I’m a sucker for books about customer service. I look for and read them every chance I get. And I […]


How to Compete with the Chinese…Don’t

Just do what they can’t do instead While talking to a friend of mine the other day our talk turned to how American Printed Circuit Board shops can compete against the Chinese and other Asian board fabricators. After an extended exchange he turned to me and said. “It’s very simple Dan, the best way to compete against them, is to […]


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